While the internet has been around for some time, social networking, or social media, is something that’s relatively new to most people. Even so, it’s had one of (if not THE) the biggest growth spurts in recent memory due to the amount of time it has spent on the annals of the Internet. It now holds more importance to people the same way emails used to be the most important online asset for anyone who uses the internet.
Social media’s applications go far and wide. While it’s common to see marketers foresee how good something can be for selling products and services, it took them a while to fully take advantage of what social media had to offer. Here’s a look at what social media is, and how it has given rise to all sorts of marketing practices, such as buy Facebook Likes.
History of Social Media
Social networking started in 1997, with the founding of SixDegrees.com. Although it was only around for 4 years, it gave birth to social media as we know it today. At its peak, SixDegrees.com had over 3.5 million registered users, something that marketing services at that time failed to notice, or noticed but did not really see any real use.
SixDegrees.com was founded on the concept of “six degrees of separation”, which states that “everyone and everything is no more than six steps away”. This concept still holds true for the social media sites that would follow it, though it has been trumped by the “social circles network model”.
In the year 2000, the first successful social media site, Friends Reunited, was launched in Great Britain. Although it doesn’t quite have the same feel as the social networking sites we now have, it worked in a similar way: users would create an account, set-up their profile, and started connecting with other users through research, dating, and job-hunting. The site still exists today, and was last reported to have almost 24 million users (2010).
In 2002, Friendster.com was launched and grew to 3 million users in a span of 3 months. While e-mail and instant messaging through programs such as marc and Yahoo! Messenger were still very much the trend, people were slowly but surely veering towards this new way of interacting with other people. Ads were seen on this site, but they were more of the traditional advertisements. Friendster, in its early years, did not really cater to marketing strategies of the day, as marketers still focused on traditional means like creating commercials and catch-phrases.
MySpace would really take the cake for advertisers and marketers in 2003. The way the site was designed, you could get your profile page to look like a micro site than a social networking account. This meant a truckload of potential for marketing and advertising practices, as it virtually gave everyone free access to their own site, much like Tripod (a webhosting site) did, but with a bigger chance of connecting with other users.
But the biggest revelation so far is Facebook. It started in 2004 as a spin-off from online Facebook of Harvard houses by Mark Zuckerberg. It went through several changes, but eventually it offered users a chance to create a page specifically for gathering “likes”, which is Facebook’s way of giving users a new option for marketing. It started off as a simple broadcast-it-to-your-friends marketing, but as of today, a concept known as buy Facebook Likes has taken root.
The concept of buy Facebook Likes works very much like a tactic advertisers tend to use: they pay people to give good reviews about a product. The same concept applies for the buy Facebook Likes.
Sites that offer this are all around the internet, and if you want to take advantage of this, just do a search and Google will do the rest.